Collaborative Product Representation for Emergent Electronic Marketplace

A B2B e-marketplace is emergent with product representation requirements in continuous changes. To capture the emergence, this paper proposes a novel collaborative product representation approach that collaboratively generates new product representations in real-time both at the sides of sellers/buyers and e-marketplace providers. The approach employs a well-defined product representation construct that decomposes each representation into a set of hierarchically arranged vector concept-based annotations and sub-structures. The use of vector-based concepts achieves flexibility, exactness and evolvability of the whole product representation system.